What’s important to know when having SEO explained to you is these factors have different weights. The comparisons between librarians and search engines don’t stop there, though. Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru – at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries. If search engines can’t crawl or index your site properly, your other efforts might go to waste.

  • Keep in mind that search engine optimization takes time to work its magic.
  • Follow Google’s HTTP to HTTPS guidelines for your migration to minimize risks to your search engine optimization efforts.
  • This is something we’ve mentioned multiple times in this article.
  • Learn how to resolve duplicate content issues with Meghan in this Whiteboard Friday episode.

Chapter 4: Off-page SEO basics

SEO

SEMRush also requires a little more advanced marketing knowledge than Moz. It’s often used by many types of businesses because of the flexibility it provides. If you’re looking for another great SEO tool, then you can also consider SEMRush. This product offers all of the same features as Ahrefs or Moz, plus like Ahrefs can help you with content marketing. In the last section we briefly discussed some tools for keyword research, but in this section we want to share with you the top four SEO tools. Conducting a content gap analysis will tell you what pieces you might be missing in your SEO strategy, and it’s an opportunity to identify keywords you never thought of before.

In the process of doing so, the search engine analyzes that page’s contents. If you require users to log in, fill out forms, or answer surveys before accessing certain content, search engines won’t see those protected pages. It’s possible to block search engine crawlers from part or all of your site, or instruct search engines to avoid storing certain pages in their index. While there can be reasons for doing this, if you want your content found by searchers, you have to first make sure it’s accessible to crawlers and is indexable.

SEO

While some strategies change inside of it every year, we follow a structure we call the ROCKET SEO process. In the age of AI, your target audience may be searching beyond Google and Bing. As an AI SEO agency, we help tailor your SEO strategy to ensure your brand is visible on generative AI platforms like AI Overviews, ChatGPT, and Perplexity. Improving user experience with SEO can help your business increase credibility and conversions, and ultimately earn more revenue. Learn more about our offerings by watching our video or click our links to view our social media plans.

SEO

How to do technical SEO

SEO

Our unique combination of talent and tech is what sets WebFX apart from other SEO agencies. We prioritize deep partnerships with our clients so that we can deliver the results they need, faster. We leverage our unmatched RevenueCloudFX platform to connect the dots with attribution, reporting, ROI, and more. Our almost 30 years of experience, industry-specific expertise, and data-driven approach makes WebFX the highest rated SEO marketing company in 2025. SEO is the marketing process that gets your website to the top of search results for products and services you provide.

How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment

SEO

You will need to conduct keyword research to find which ones get the most searches, and then incorporate those keywords throughout your site. Someone who saw your content about “running shoes” would click away from your site or even get annoyed. This is why it’s so important to understand buyer intent so you can match them with what they need, increasing the chances of conversion. For example, you can’t create content about “the best basketball shoes” and then rank for a keyword about “running shoes.” They are both shoes but used for different purposes. For this reason, you need to post content that brings value to your potential customers.

Also known as SEO writing, this type of content is user-focused and written with SEO best practices in mind to ensure quality, readability, and visibility on search engines. To begin executing a linking strategy, establish a presence on social media platforms and local business directories. The links you generate from social media sites may not give you a boost in search engines, but they can help with making your website more visible. SEO experts used to closely monitor ranking positions, BHS Links clicks, website traffic and stats like bounce rates.

SEO

Analyze your competitors’ backlink profiles to identify their link-building strategies, top referring domains, and most valuable backlinks. Stay attuned to industry trends, emerging keywords, and changes in search behavior to keep your keyword strategy up-to-date and effective. There’s a ton of information out there, and search engine algorithms are constantly changing. Let’s get started and learn how to make your website show up higher in online searches. Neglecting SEO often means handing over potential traffic (and customers) to competitors.

The crawling mechanism also follows the links on pages, which act as trails across the web. If your website isn’t easy for the crawlers to locate, it can remain invisible to search engines and be left off the index. Search bots collect these details in a comprehensive index, and they’re sorted into categories based on the title, URL, media, and text. This pool of websites gets dipped into later when someone searches related words. You’ll also submit your website URLs to Google (and other search engines) so they can show up in the SERPs. You’ll also use tools to track your analytics and see what changes are contributing to your growth and what you need to keep working on.

This is mostly done by using various kinds of black-hat SEO techniques. Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something.